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Sensitivity and Selectively in The Skin Care Sector

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By: TOM BRANNA

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Women in the US have become increasingly selective about the ingredients in their facial skin care products over the last two years, according to the Women’s Facial Skincare Consumer Report 2017 from The NPD Group. The report found that 40-50% actively seek natural or organic ingredients in their products, and those free of ingredients including fragrances, parabens, phthalates, sulfates and gluten.    More women today perceive their skin as sensitive compared to two years ago (48% among fa...

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